Reducing Patient Cancellations


Caelum Trott from PREVE
October 1, 2025
Reducing Patient Cancellations
“How many sessions until I’m better?”
Every physio hears it. Every patient wants an exact number.
The truth? Pain relief is not the finish line. It’s just the first checkpoint.
Yet the same cycle happens over and over:
Pain flares → patient books in
3–4 sessions later → pain is 70% better
They disappear
Six months later? They’re back. Same problem. Sometimes worse.
This isn’t laziness. It’s expectations. Patients have been conditioned to believe physio = pain relief, when in reality:
Tissue healing takes months
Strength gains take months
Movement retraining takes months
Stopping rehab at 70% better is like leaving the cinema before the ending - you miss the whole point.
The Hidden Cost of Early Discharge
When patients vanish too soon, everyone loses.
Patients relapse - pain returns, function declines, injuries repeat
Physios burn out - frustrated by stop-start care and poor outcomes
Clinics miss growth - retention drops, cancellations rise, average patient visits shrink
The research is clear: long-term, structured rehab reduces re-injury, improves surgical outcomes, and lowers healthcare costs. But the gap between pain relief and full recovery is where patients slip through the cracks.
Retention Starts on Day One
The best clinics don’t wait until pain has settled to start talking retention. They build it in from the first consult. Here are proven strategies:
Set expectations early
Explain the difference between pain relief and recovery on session one.
Measure everything
Strength tests, ROM measures, hop tests - numbers patients can see and track.
Make it meaningful
Tie every exercise back to what matters most: picking up kids, surfing, running a marathon.
Celebrate the wins
Small milestones (like sleeping through the night without pain) are powerful motivators.
But knowing these strategies and actually implementing them consistently across a busy clinic are two very different things.
This is Where Preve Helps
Preve takes the heavy lifting out of retention strategies by:
Automating patient education
Every treatment plan clearly outlines why recovery doesn’t stop at pain relief - helping patients understand timelines from day one.
Tracking progress in real time
Strength, ROM, and outcome measures are automatically logged and visualised for patients, making progress tangible and motivating.
Linking rehab to meaningful goals
Preve prompts physios to anchor every plan to the patient’s real-life goals, not vague “reduce pain” objectives.
Gamifying consistency
Patients receive nudges, reminders, and rewards for sticking to their program, keeping them engaged long after the initial pain fades.
Reducing admin for physios
Preve generates treatment plans, writes clinical notes, and manages session follow-ups - so physios can focus on connection, not paperwork.
The result? Patients stay the course. Physios feel less drained. Clinics grow sustainably.
The Bottom Line
Early discharge is the biggest killer of rehab outcomes. But with the right systems, physios don’t have to fight the uphill battle alone.
Preve ensures that education, measurement, progress tracking, and patient engagement happen automatically - so patients understand why finishing the climb to the summit (full recovery) is worth it.
Because rehab doesn’t fail patients. Patients fail rehab - when the system lets them walk away too soon.
